Christmas Candles: Store Development and SEO Case Study

How I built and set up Christmas Candles, a candle store for UK shoppers.

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Pages20

Products372

Blog posts48

My roleDESIGN, DEVELOPMENT AND SEO

Ongoing project

The project story

Christmas Candles is a candle store for UK shoppers. The website has 20 pages, 372 products and 48 blog posts. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose.

Candle products come in many options, so the main challenge was showing variations clearly. With 372 products, the product data and the product pages needed to stay organised.

Watch the walkthrough

This video shows the Christmas Candles website and its custom plugin in action.

Custom plugin work

Custom variation display plugin: Variation Swatches Bundle

The product pages needed a cleaner way to show variations. I built a variation swatches plugin that shows the options in a more organised way, so choosing a variation is easy to understand on the product page.

See the plugin details or read about my custom WordPress plugin service.