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WooCommerce store project

Green Leaf Store: Store Development and SEO Case Study

How I built and set up Green Leaf Store, an online store.

Pages70
Products73
Blog posts41
My roleDESIGN, DEVELOPMENT AND SEO
Ongoing project

The project story

Green Leaf Store is an online store. The website has 70 pages, 73 products and 41 blog posts. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose.

The challenge here was payment. The store needed a simple path from the order to a WhatsApp conversation, so I built a plugin for it.

Watch the walkthrough

This video shows the Green Leaf Store website and its custom plugin in action.

Custom plugin work

Custom WhatsApp order plugin: WhatsApp Order Button

I built a custom plugin that sends customers to WhatsApp from the thank-you page after they confirm an order. The order details are already written inside the button, so the customer does not need to type them again.

See the plugin details or read about my custom WordPress plugin service.

What I did

  • Studied the niche and planned the website structure
  • Wrote and organised the page content
  • Designed and built 70 pages in WordPress
  • Set up product pages, categories and a clear checkout path
  • Handled on-page SEO and technical checks
  • Built custom functionality: WhatsApp Order Button

Speed reports

These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.

PageSpeed Insights desktop report for Green Leaf Store
Desktop report
PageSpeed Insights mobile report for Green Leaf Store
Mobile report

Search results

This Google Search Console screenshot shows web search performance for the last 6 months. It is shown as supplied.

1.37KTotal clicks
108KTotal impressions
1.3%Average CTR
15.3Average position
Google Search Console performance report for Green Leaf Store
Search Console performance, last 6 months

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