Green Leaf Store: Store Development and SEO Case Study
How I built and set up Green Leaf Store, an online store.
The project story
Green Leaf Store is an online store. The website has 70 pages, 73 products and 41 blog posts. I handled the website design, the development and the SEO work.
I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose.
The challenge here was payment. The store needed a simple path from the order to a WhatsApp conversation, so I built a plugin for it.
Watch the walkthrough
This video shows the Green Leaf Store website and its custom plugin in action.
Custom plugin work
Custom WhatsApp order plugin: WhatsApp Order Button
I built a custom plugin that sends customers to WhatsApp from the thank-you page after they confirm an order. The order details are already written inside the button, so the customer does not need to type them again.
See the plugin details or read about my custom WordPress plugin service.
What I did
- Studied the niche and planned the website structure
- Wrote and organised the page content
- Designed and built 70 pages in WordPress
- Set up product pages, categories and a clear checkout path
- Handled on-page SEO and technical checks
- Built custom functionality: WhatsApp Order Button
Speed reports
These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.


Search results
This Google Search Console screenshot shows web search performance for the last 6 months. It is shown as supplied.

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