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WordPress website project

Kiwis Growth: Website Development and SEO Case Study

How I built and set up Kiwis Growth, a social media growth service website for New Zealand.

Pages61
ProductsSERVICE BASED
Blog posts0
My roleDESIGN, DEVELOPMENT AND SEO
Ongoing project

The project story

Kiwis Growth is a social media growth service website for New Zealand. The website has 61 pages. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose.

Watch the walkthrough

This video shows the Kiwis Growth website and its custom plugin in action.

Custom plugin work

Custom checkout plugin set: Checkout Flow, Pricing Table, Track My Order and Side Cart

I built a custom plugin set for this kind of service. A side cart opens beside the page. The packages appear on the page through a shortcode, so a visitor can choose a variation like a package. After that, checkout asks for the needed details in three short steps and fills the billing fields for the customer. It asks only for what the order needs, such as the account profile link or the video links for views and likes.

This site uses the same plugin set first built for Twicsy Shop Australia.

See the plugin details or read about my custom WordPress plugin service.

What I did

  • Studied the niche and planned the website structure
  • Wrote and organised the page content
  • Designed and built 61 pages in WordPress
  • Handled on-page SEO and technical checks
  • Built custom functionality: Checkout Flow, Pricing Table, Track My Order and Side Cart

Speed reports

These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.

PageSpeed Insights desktop report for Kiwis Growth
Desktop report
PageSpeed Insights mobile report for Kiwis Growth
Mobile report

Search results

This Google Search Console screenshot shows web search performance for the last 28 days. It is shown as supplied.

370Total clicks
23.2KTotal impressions
1.6%Average CTR
8.6Average position
Google Search Console performance report for Kiwis Growth
Search Console performance, last 28 days

More projects

Twicsy Australia

A social media growth service website for Australia.

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Want a result like this?

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