Inovotive: Store Development Case Study
How I built and set up Inovotive, an online store.
The project story
Inovotive is an online store. The website has 12 pages and 34 products. My work was the website design and development.
I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. SEO was not part of this project. I focused on a clean, fast and well-built website that is ready for SEO later.
Watch the walkthrough
This video shows the Inovotive website and its custom plugin in action.
Custom plugin work
Custom variation display plugin: Variation Swatches Bundle
The product pages needed a cleaner way to show variations. I built a variation swatches plugin that shows the options in a more organised way, so choosing a variation is easy to understand on the product page.
It uses the same variation plugin that was built for Christmas Candles.
See the plugin details or read about my custom WordPress plugin service.
What I did
- Studied the niche and planned the website structure
- Wrote and organised the page content
- Designed and built 12 pages in WordPress
- Set up product pages, categories and a clear checkout path
- Built custom functionality: Variation Swatches Bundle
Speed reports
These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.
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