Smart Refrigerants: Store Development and SEO Case Study

How I built and set up Smart Refrigerants, an HVAC refrigerant store for the USA.

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Pages73

Products25

Blog posts195

My roleDESIGN, DEVELOPMENT AND SEO

Ongoing project

The project story

Smart Refrigerants is an HVAC refrigerant store for the USA. The website has 73 pages, 25 products and 195 blog posts. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose.

This is the largest content project here, with a big blog and many pages around refrigerant topics. The store also had to support wholesale buyers, which is why the B2B setup was needed.

Watch the walkthrough

This video shows the Smart Refrigerants website and its custom plugin in action.

Custom plugin work

B2B setup and wholesale form: Wholesale Distributor Form

This store needed wholesale selling. I set up B2BKing for wholesale distribution and added a wholesale distributor form. The form collects the buyer details, and a customer can sign up only after I approve the request.

See the plugin details or read about my custom WordPress plugin service.