Ladies Intimate: Store Development and SEO Case Study

The project story

Ladies Intimate is a women's intimate apparel store for the UAE and Saudi Arabia. The website has 17 pages, 940 products and 69 blog posts. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. For the store, this also meant organised categories, clear product pages and a simple path to checkout. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose. This work started recently, so it is still in progress.

With 940 products, this is the biggest catalogue in the portfolio. Keeping products, categories and product information organised was the main task.

Speed reports

These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.