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WordPress website project

Twicsy Shop Australia: Website Development and SEO Case Study

How I built and set up Twicsy Shop Australia, a social media growth service store for Australia.

Pages21
ProductsSERVICE BASED
Blog posts0
My roleDESIGN, DEVELOPMENT AND SEO
Recently started project

The project story

Twicsy Shop Australia is a social media growth service store for Australia. The website has 21 pages. I handled the website design, the development and the SEO work.

I started with the niche and the audience. Next, I planned the website structure and wrote the page content around it. I then built the design to fit that content. Before launch, I reviewed the site for errors and fixed what remained. The SEO side covered keyword and content research, on-page SEO and technical checks, so each page has a clear purpose. This work started recently, so it is still in progress.

The biggest challenge was the packages. Customers had to give details about their account profile and video links for views and likes. I made the package choice easier and the detail form clearer, and I split it into steps. This is the project where the checkout plugin set was first built.

Watch the walkthrough

This video shows the Twicsy Shop Australia website and its custom plugin in action.

Custom plugin work

Custom checkout plugin set: Checkout Flow, Pricing Table, Track My Order and Side Cart

I built a custom plugin set for this kind of service. A side cart opens beside the page. The packages appear on the page through a shortcode, so a visitor can choose a variation like a package. After that, checkout asks for the needed details in three short steps and fills the billing fields for the customer. It asks only for what the order needs, such as the account profile link or the video links for views and likes.

See the plugin details or read about my custom WordPress plugin service.

What I did

  • Studied the niche and planned the website structure
  • Wrote and organised the page content
  • Designed and built 21 pages in WordPress
  • Handled on-page SEO and technical checks
  • Built custom functionality: Checkout Flow, Pricing Table, Track My Order and Side Cart

Speed reports

These PageSpeed Insights reports show the result for this website on desktop and on mobile. Read more about my website speed optimization service.

PageSpeed Insights desktop report for Twicsy Shop Australia
Desktop report
PageSpeed Insights mobile report for Twicsy Shop Australia
Mobile report

Search results

This Google Search Console screenshot shows web search performance for the last 6 months. It is shown as supplied.

586Total clicks
22.4KTotal impressions
2.6%Average CTR
13.7Average position
Google Search Console performance report for Twicsy Shop Australia
Search Console performance, last 6 months

More projects

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